Since the beginning of this year, people have generally recognized and accepted the nutritional value of organic food. With the growing demand for a quality lifestyle and physical and mental well-being, a wave of panic buying organic food has swept across the country, with momentum comparable to the simultaneous launch of the iPhone 4S. In this wave, a large number of organic food retailers have continuously emerged, purchasing from manufacturers or distributors and reselling to consumers to earn profits. As one of the manufacturers, Shenzhen Ruililai Company's Dianhe organic coarse grains and other related organic foods have been highly sought after by most organic food retailers due to their excellent quality and affordable prices, and are selling well in supermarkets, department stores, and organic food specialty stores across the country, even attracting Hong Kong citizens to organize groups to come to the mainland to snap up goods.文章源自FOFCC-http://fofcc.org.cn/am/11350/
As the currently recognized healthiest, safest, and most nutritious food, organic food coincides with people's desire for health and a quality lifestyle. In major retail terminals such as Walmart, Jusco, and RT-Mart, organic food can be seen prominently displayed on shelves, satisfying different consumers with various categories, with sales several times higher than other types of food year-on-year. According to some supermarket shopping guides, their stores' organic food counters frequently experience shortages and stockouts, and sometimes goods are snapped up by consumers within less than an hour of arrival. The editor then visited several large supermarkets in Shenzhen. Next to the organic food counters at Jusco and RT-Mart, many consumers speaking Cantonese were seen placing large and small bags of organic rice, organic coarse grains, organic vegetables, and organic fruits into their shopping carts. After inquiring, the editor learned that these Cantonese-speaking consumers all came from Hong Kong, and most of them were homemakers who often arranged group trips to Shenzhen to buy organic food. They said that Hong Kong and Shenzhen are so close that a trip takes only a few dozen minutes, and some Shenzhen supermarkets often offer special discounts and promotions on organic food with lucky draws, with many varieties and relatively good value, so they might as well try their luck.文章源自FOFCC-http://fofcc.org.cn/am/11350/
Regarding the situation of Hong Kong citizens purchasing organic food in the mainland, the editor specifically interviewed Ruililai Company, the organic food supplier for the organic food counters at Shenzhen Jusco and RT-Mart. Ruililai believes that Hong Kong citizens coming to the mainland to purchase organic food indicates, on the one hand, the popularity of organic food in the market, and their shift to the mainland for purchases is because there are many organic food production enterprises in the mainland, and fierce competition has kept organic food prices at a balanced level, making them more affordable and offering more choices compared to Hong Kong; on the other hand, it also shows that people's awareness of physical and mental health is continuously increasing. Organic food is not merely an exclusive food of a certain country or region; it is international, and at the same time synonymous with health and food safety.文章源自FOFCC-http://fofcc.org.cn/am/11350/
Of course, best-selling organic food implies the enormous potential of the organic market. In recent years, many enterprises have joined the organic industry, building their own organic planting bases, developing their own organic markets, entering supermarkets, or opening organic food specialty stores. Some tycoons from real estate or the IT industry are also striving to become “farmers,” treating the organic industry as a second career. It can be seen that the future development prospects of organic food are bright. Ruililai Company, which has focused on professionally operating organic food since early on, has spared no effort in devoting itself to the organic industry, expanding national sales channels, opening “Green Love—Natural Organic Life Pavilion” organic food specialty stores, and simultaneously launching franchise business, working together with national distributors and franchisees to share organic food with all mainland consumers, Hong Kong citizens, and compatriots around the world!文章源自FOFCC-http://fofcc.org.cn/am/11350/