Since the beginning of this year, there has been widespread recognition and acceptance of the nutritional value of organic food. As the desire for a high quality of life and physical and mental well-being continues to grow, a nationwide rush to buy organic food has taken hold, rivalling the demand for the iPhone 4S when it was launched.Amidst this trend, a large number of organic food retailers have emerged, sourcing products from manufacturers or distributors and reselling them to consumers to generate profit.As one such producer, Shenzhen Ruililai Company’s Dianhe organic mixed grains and other related organic food products have been highly sought after by the majority of organic food retailers due to their excellent quality and affordable prices. These products are selling well in supermarkets, department stores and specialist organic food shops across the country, and have even attracted groups of Hong Kong residents to the mainland to stock up.文章源自FOFCC-http://fofcc.org.cn/en/11350/
Organic food, currently recognised as the healthiest, safest and most nutritious food, aligns perfectly with people's pursuit of a healthy and quality life. In major retail outlets such as Walmart, JUSCO and RT-Mart, organic food can be seen handsomely displayed on shelves, satisfying different consumers with a variety of categories, and sales are several times higher than those of other food types compared to the same period last year. According to some supermarket shop assistants, the organic food counters in their stores frequently experience shortages and out-of-stock situations, and sometimes they are even snapped up by consumers in less than an hour after arrival. The editor subsequently visited several large supermarkets in Shenzhen, and by the organic food counters in JUSCO and RT-Mart, saw many Cantonese-speaking consumers putting large and small bags of organic rice, organic grains, or organic vegetables and organic fruit into their shopping trolleys. After stepping forward to inquire, the editor learned that these Cantonese-speaking consumers all came from Hong Kong, and most of them were housewives who often made appointments to group together to come to Shenzhen to buy organic food. They said that Hong Kong and Shenzhen are so close, and the trip over takes only a few dozen minutes. Moreover, organic food in some Shenzhen supermarkets is frequently discounted on special offer and has lucky draws, with a wide variety and greater affordability, so they can try their hand and try their luck at the same time.文章源自FOFCC-http://fofcc.org.cn/en/11350/
Regarding the situation of Hong Kong residents buying organic food in the Mainland, the editor specially interviewed Relilai, an organic food supplier at the organic food counters of Shenzhen JUSCO and RT-Mart. Relilai believes that, on the one hand, the behaviour of Hong Kong residents coming to the Mainland to buy organic food demonstrates the popularity of organic food in the market, and the shift to buying in the Mainland is because there are more organic food production enterprises there, and fierce competition keeps organic food prices at a balanced level, making them more affordable compared to Hong Kong with a wider range of choices; on the other hand, it also shows that people's awareness of physical and mental health is constantly increasing, and organic food is not just exclusive to a certain country or region, but is international, as well as being synonymous with health and food safety.文章源自FOFCC-http://fofcc.org.cn/en/11350/
Naturally, best-selling organic food is a metaphor for the enormous potential of the organic market. Over recent years, quite a few enterprises have successively entered the organic industry, building their own organic farming bases, developing their own organic markets, entering supermarkets or opening organic food specialty stores. There are also tycoons from the real estate or IT industries vying to become “farmers”, treating the organic industry as a secondary venture. It is evident that the future development prospects of organic food are bright. Meanwhile, Rayleigh, which has specialised in organic food since its early years, spares no effort in dedicating itself to the organic industry, expanding sales channels nationwide, opening “Green Romance - Natural Organic Living Pavilion” organic food specialty stores, and simultaneously launching a franchise business, working in synergy with distributors and franchisees across the country to share organic food with all mainland consumers, Hong Kong citizens, and compatriots worldwide!文章源自FOFCC-http://fofcc.org.cn/en/11350/