Although it is spring, the Northeast region still experiences occasional rain and snow, which makes people complain about muddy roads, but it also sets Mr. Xu's mind at ease. This is because after rain and snow, air quality improves, which means that this year's atmospheric pollution testing for his organic base will not find it difficult to meet standards. The company's organic by-products will be able to go on the market and be sold normally, ensuring customers' needs. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
Buying organic products online solves the problem of grocery shopping 文章源自FOFCC-http://fofcc.org.cn/am/11414/
For the same rice, the ordinary price is three to four yuan per jin, but with the word "organic" added, its price reaches as high as 14 yuan/jin. Although organic products are more expensive, many citizens are still willing to buy them. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
Yesterday, a reporter saw at a large supermarket that organic food has a dedicated counter, and citizens often stop to select and purchase. In this regard, a salesperson in the supermarket told the reporter that although the prices of organic goods are several times or even more than ten times higher than similar ordinary goods, they still have their own market sales space. Not only in physical markets, the reporter learned that in recent years, online sales of organic food have also been quite prosperous. The latest data from Taobao shows that many consumers are now turning to buying organic food. In the past month, on average more than 20,000 households nationwide each day solved their own grocery shopping problems through the “Organic Agricultural Products Market” on Taobao's ecological agriculture channel. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
Organic products now show a scarcity effect 文章源自FOFCC-http://fofcc.org.cn/am/11414/
During interviews, the reporter learned that although organic goods are expensive, consumer recognition of high prices does not necessarily mean they can purchase organic goods. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
“I've never heard of organic cucumbers.” Yesterday, Ms. Zhang, a vegetable vendor at an farmers' market in Changchun, admitted that she had been selling vegetables for several years and had never heard of organic cucumbers, let alone sold organic vegetables. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
During the visits, although a few vegetable vendors in farmers' markets said they had heard of organic vegetables, their purchase prices were relatively high, and farmers' markets simply had no sales channel for them. Moreover, whether vegetables are organic cannot be verified, and selling them would also require a lot of explanation, so basically no merchants in farmers' markets sell organic vegetables. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
In this regard, Mr. Xu, head of Jilin Province Gongyiyuan Organic Food Co., Ltd., said: “Although the production of organic goods is complex, for a food company, whether it has organic goods determines to a certain extent its brand grade and influence. Organic is even publicity capital for many enterprises.” 文章源自FOFCC-http://fofcc.org.cn/am/11414/
In view of this, the reporter learned that with the gradual development of organic goods, the organic certification market has also been stimulated in recent years. At present, there are more than 20 qualified organic certification bodies in China. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
It is not easy for certification bodies to make money from organic certification 文章源自FOFCC-http://fofcc.org.cn/am/11414/
“For units or enterprises applying for organic certification, before the certification center tests their organic base, they need to provide a series of proofs, including: the base land and surrounding land must have clear isolation and division; the soil, water quality, and even air of the base all need to undergo quality testing at the local environmental protection and quality inspection departments. Not only that, they must also provide proof that base staff have experience in producing and cultivating organic products, etc.” Yesterday, Ms. Ni, head of Liaoning Fangyuan Organic Food Certification Body, told the reporter that if all the above conditions are met, the certification center will send inspectors to conduct testing, and only after multiple testing procedures can the national organic certification certificate be issued. The testing unit or enterprise will pay the certification center a certain fee based on the size of the base area of the testing target and the number of testing varieties, etc. 文章源自FOFCC-http://fofcc.org.cn/am/11414/
However, Ms. Ni also admitted that because the “threshold” for organic certification is indeed not low, ultimately not many units and enterprises can pass testing and be issued certificates, so it is also not easy for certification bodies to earn money from organic certification.文章源自FOFCC-http://fofcc.org.cn/am/11414/
It is even harder for merchants to make money from organic products文章源自FOFCC-http://fofcc.org.cn/am/11414/
For merchants, money from organic certification is not only hard to earn but also carries risks. Mr. Xu, head of Jilin Province Gongyiyuan Organic Food Co., Ltd., introduced that passing organic certification is not easy. Not only that, merchants also face risks in organic production. Crops are inherently prone to pests and diseases, but many chemical pesticides cannot be used in organic fields. In addition, when dealing with natural phenomena such as field weeding, herbicides also cannot be used.文章源自FOFCC-http://fofcc.org.cn/am/11414/
He also introduced that organic production is smaller in scale, lower in yield, and requires large human investment, while risk costs and transportation costs are also relatively high. Therefore, the selling price of organic products is naturally relatively expensive. In particular, the risks of organic production are relatively high. Because organic cultivation focuses on complying with natural laws and does not apply pesticides, chemical fertilizers, or other substances during the planting process, people regard it as healthier to eat. However, pest and disease problems in crop cultivation are very common, so once merchants handle them improperly, they will face the risk of losses. In addition, once a certification body detects that organically produced products contain even a small amount of pesticide residue, the merchant will be banned from applying for organic certification for 5 years. This will also be recorded in the certification body's integrity file. In view of this, it is also very difficult for merchants to make money from organic products.文章源自FOFCC-http://fofcc.org.cn/am/11414/
Organic rice文章源自FOFCC-http://fofcc.org.cn/am/11414/
The main force in Jilin's organic product certification文章源自FOFCC-http://fofcc.org.cn/am/11414/
The reporter learned from Taobao that the transaction volume growth and search volume of organic rice in the Northeast region are rising fastest among organic product sales. In many Taobao stores selling organic products, the reporter found that many consumers buying organic rice are repeat customers, gradually increasing from buying a few kilograms for the first time to 20 kilograms or even more.文章源自FOFCC-http://fofcc.org.cn/am/11414/
The output of organic products is low, and the planting conditions and production conditions are strict. There are still relatively few organic products on the market, but their prices are very high. For this reason, many illegal traders have also seen the business opportunities contained in them. As a result, in recent years, some fake organic goods have appeared on the market. Among them are also organic rice produced in the Jilin region of Northeast China. How to distinguish their authenticity has also been troubling consumers.文章源自FOFCC-http://fofcc.org.cn/am/11414/
How to distinguish genuine and fake “organic” products文章源自FOFCC-http://fofcc.org.cn/am/11414/
Here are a few tips for everyone on how to identify genuine and fake organic goods.文章源自FOFCC-http://fofcc.org.cn/am/11414/
If you simply want to identify whether something is an organic product, you might as well compare prices. Take rice as an example. If ordinary cultivated rice can reach a yield of 1,200 jin per mu, organic rice yields only about 700 jin per mu. Not only that, its labor cost and cultivation cost are also higher than ordinary rice. Based on the current market price of ordinary rice at three to four yuan per jin, the price of normal organic rice must be at least 4-5 times that. Therefore, if organic rice is sold on the market at less than 14 yuan per jin, then the cultivating enterprise will have no profit. Consumers can naturally judge by price whether it is organic rice.文章源自FOFCC-http://fofcc.org.cn/am/11414/
In addition, certification bodies will estimate output based on the organic base and issue corresponding organic certification stickers. Each certification sticker has an anti-counterfeiting code. As long as you scratch off the coating on it and enter the anti-counterfeiting number on a computer, you can find specific information such as the place of origin and category of the organic product. If it cannot be found, it can be determined to be a fake organic product.文章源自FOFCC-http://fofcc.org.cn/am/11414/
Reprinted from "City Evening News"文章源自FOFCC-http://fofcc.org.cn/am/11414/