On September 23, the launch ceremony of the national Organic Publicity Week was held with great pomp at the Badaling International Convention and Exhibition Centre in Yanqing, Beijing. This event was organised in accordance with the spirit of the General Administration of Quality Supervision, Inspection and Quarantine and other departments regarding the 2016 national Quality Month campaign, serving as a public interest promotional gala for quality in the fields of national organic products and Three Same products. Over 300 representatives from cnca, the China Chain Store & Franchise Association, organic certification bodies, certified organic enterprises, supermarkets, and Three Same platforms gathered in Yanqing to carry out publicity and exchange activities. FOFCC organised certified organisations to participate in the event.
Liu Weijun, Deputy Director of cnca, emphasised at the meeting that organic farming is a long-term strategy for improving the quality of products on the supply side and meeting the people’s growing consumption needs. The nationwide promotion and development of organic farming is of great significance for raising the standard of agricultural development in China, improving the quality of agricultural produce, and increasing farmers’ incomes.
To break through the final 1 mile of the organic product chain, cnca and the China Chain Store and Franchise Association jointly promoted supermarkets to open dedicated counters for organic product sales, and invited representatives of major domestic chain supermarkets to attend this event to connect with the participating certified organisations. Our certified organisations: Dongzhou Fengyuan (Beijing) Organic Agriculture Co., Ltd., Liaoning Cuijingyuan Ecological Environment Development Co., Ltd., Haicheng Tianying Fruit Industry Co., Ltd., Liaoning Hongxu Modern Agriculture Co., Ltd., and Shenyang Aiyoushan Grain Planting Professional Cooperative participated in the event with their products, receiving widespread praise from the supermarket representatives.文章源自FOFCC-http://fofcc.org.cn/en/11584/



