Notice of the Certification and Accreditation Administration of the People's Republic of China on Organizing the “Organic Promotion Week” Series of Activities

To all directly affiliated entry-exit inspection and quarantine bureaus, quality and technical supervision bureaus of all provinces, autonomous regions, municipalities directly under the Central Government, and the Xinjiang Production and Construction Corps, people's governments of all organic product certification demonstration zones (counties and cities), and all relevant certification bodies and certified organizations:
In order to implement the spirit of the 18th National Congress of the Communist Party of China regarding accelerating the development of modern agriculture and vigorously promoting ecological civilization construction, fully demonstrate the achievements of China's organic product certification system, popularize organic knowledge among the public, and promote the healthy development of the organic industry, in accordance with the overall arrangements of the national “Quality Month” activities, the Certification and Accreditation Administration of the People's Republic of China (CNCA) has decided to organize a series of “Organic Promotion Week” activities. Relevant matters are hereby notified as follows:
I. Activity Objectives
Through organizing the series of “Organic Promotion Week” activities, relevant parties such as local government departments, certification bodies, certified organizations, and research institutes shall be mobilized to participate jointly, extensively publicize and popularize the concepts of organic production and living, comprehensively demonstrate the achievements of China's organic industry development and organic product certification implementation, build a diversified co-governance certification market governance system, promote the healthy development of China's organic industry, and boost sustainable agricultural development and ecological civilization construction.
The series of “Organic Promotion Week” activities shall follow the principles of unified organization and separate implementation, extensive mobilization and participation by all parties, upper-lower linkage and departmental coordination, orientation toward the grassroots and service to the industry, encouragement of innovation and emphasis on practical results, and voluntariness and win-win cooperation. Through multi-level, multi-channel, and multi-time-point activity arrangements, an overall promoting and sustained long-term linkage effect shall be formed.
II. Activity Focus
The publicity focus of the “Organic Promotion Week” activities is:
(1) Organic products and the concepts and basic knowledge of organic production and consumption;
(2) The connotation, role, and implementation results of organic product certification standards and rules, as well as the results of organic product certification supervision and enforcement;
(3) The overview, achievements, and prospects of China's organic industry development, and the policies and measures promoting the development of the organic industry;
(4) The construction achievements of China's organic product certification demonstration zones, the achievements, experience, distinctive industries, outstanding enterprises, and products of various localities in creating organic product certification demonstration zones;
(5) Foreign experience in organic industry development and the achievements of international cooperation and exchange in the organic industry.
III. Activity Arrangements
In accordance with the overall arrangements for this year's national “Quality Month” activities of the General Administration, the series of “Organic Promotion Week” activities shall be held intensively in the fourth week of September (September 22-26). The activities shall be conducted in two stages: preliminary preparation and intensive arrangement. The main tasks of the preliminary preparation stage are the planning and arrangement of publicity activities, accumulation of materials, and preparation of documents, etc. The main tasks of the intensive arrangement stage are the implementation of publicity activities, exchange and interaction, and media coverage, etc. The main activity arrangements include:
(1) Publishing a series of reports on organic industry development in news media. A series of interviews, reports, and special programs on organic product certification shall be published and broadcast in newspapers, television, websites, and other media to systematically demonstrate the achievements of the organic industry and the construction of organic certification demonstration zones.
(2) Holding the release of the "China Organic Industry Development Report" and the distribution of the organic product certification book series. The "China Organic Industry Development Report" shall be released through news media and websites; books such as the "Implementation Guide for Food and Agricultural Product Certification" and "Questions and Answers on Organic Product Certification Knowledge" shall be distributed in communities, supermarkets, enterprises, schools, and other venues; and online reading and other activities shall be organized.
(3) Producing and displaying organic product certification publicity posters and publicity windows (columns). The distribution and posting of organic product certification publicity posters shall be organized; outdoor and indoor special publicity windows (column boards) for organic products shall be produced in public places and office and living areas to create a strong publicity atmosphere.
(4) Holding interactive experience activities for consumers to visit organic bases. Consumers shall be organized to visit organic bases, conduct on-site visits and experience organic planting, processing, and consumption processes, and distribute organic publicity materials on site, so that consumers can understand organic knowledge and identify organic certified products. Media follow-up coverage shall be organized, and special programs shall be produced.
(5) Holding the “My Organic Life” online interview program. Relevant experts, consumers, organic certification personnel, and organic production and sales operators shall be invited to conduct interactive online interviews, explain organic knowledge and the organic certification system, and enhance mutual trust among all parties regarding organic products.
(6) Organizing public welfare activities such as “Organic Knowledge into Communities” and “Organic Knowledge into Campuses.” Local two bureaus and certification bodies shall be organized to hold “Organic Knowledge into Communities” public welfare activities, publicizing the concept of organic living through methods such as distributing organic certification publicity materials, expert consultation and explanation, and organic physical prize draws; organic product certification experts shall be organized to go to schools (kindergartens) to explain organic product certification knowledge and publicize the concept of organic living and consumption knowledge.
(7) Broadcasting organic product certification promotional videos. Organic product certification promotional videos shall be broadcast in the media and played on the CNCA website and relevant websites.
(8) Holding a ceremony to issue letters of appointment to voluntary supervisors for organic product certification. Public figures shall be hired as voluntary supervisors for organic product certification, and voluntary supervisors shall be organized to actively participate in supervision, inspection, and publicity activities to strengthen social supervision.
(9) Launching new media platforms for organic product certification. A new media platform for public information on organic products shall be established to provide a window for publicity and display for organic products and certification bodies, provide consumers with services such as querying organic product certification certificates and marks, popularizing organic knowledge, and organic consumption guides, provide a platform for organic certification demonstration zones to promote local distinctive industries, enable the public to obtain credible and authoritative information about organic products, and resolve the bottleneck problem of information asymmetry.
(10) Conducting intensive rectification of the organic product certification market. Local certification regulatory departments shall be organized, together with relevant functional departments, to carry out intensive organic product certification supervision and enforcement activities, expose a number of cases of organic product certification violations of laws and regulations, promptly respond to and handle public opinion information, and purify the organic product market environment.
The specific arrangements for the time, venue, organizing units, and organizational methods of the above activities will be notified separately after they are determined.
IV. Work Requirements
(1) Strengthen leadership and organize meticulously. The “Organic Promotion Week” activities are an important measure to promote diversified co-governance and strengthen organic product certification supervision, and an important way to enhance the effectiveness of organic product certification and promote the healthy development of the organic industry. All units shall attach great importance to it, take it as a key annual task, effectively strengthen leadership, meticulously organize implementation, increase work efforts, ensure necessary investment, and ensure that the activities achieve complete success and reach the expected goals.
The provincial-level quality inspection bureaus shall, in light of actual conditions, formulate activity implementation plans and organize all units within their jurisdictions to participate jointly. The lead departments responsible for creation work in each organic product certification demonstration zone shall highlight their own characteristics and advantages, actively organize organic planting and breeding, processing and packaging, and sales units to participate, give play to the exemplary and leading role of leading enterprises, take the “Organic Promotion Week” as an opportunity to publicize local distinctive and advantageous industries, and promote the development of the organic industry.
(2) Mobilize extensively and strengthen publicity. Publicity and mobilization shall be strengthened, relevant parties in the organic industry and the general public shall be extensively mobilized, and the coverage and penetration of publicity shall be expanded. The enthusiasm of organic production and operation entities shall be fully mobilized, and the role of local organic industry alliances, industry associations, and specialized cooperative organizations shall be fully brought into play. News media shall be actively organized for publicity and reporting to expand social influence. Local governments of organic product certification demonstration zones shall be encouraged to organize local media to carry out special publicity. Publicity approaches and methods shall be innovated, and new media such as animation, WeChat, and client applications shall be fully utilized to enhance publicity effects. Positive publicity shall be maintained as the main approach, objective, rational, and authoritative information shall be conveyed to society, online public opinion shall be actively responded to, false statements shall be promptly clarified, and a favorable public opinion atmosphere shall be created.
(3) Strengthen coordination and enhance synergy. Local quality inspection bureaus shall proactively strengthen contact with local governments, strengthen cooperation with other functional departments, jointly organize publicity and joint enforcement activities, and form work synergy. Information communication and resource sharing shall be strengthened, and work coordination shall be promoted through activities.
(4) Be diligent and frugal and emphasize practical results. All units shall conscientiously implement the relevant requirements of the Central Eight-Point Regulation, persist in handling affairs diligently and practicing strict economy, and prevent extravagance and waste. It is strictly prohibited to use the name of activities to engage in arbitrary apportionment, arbitrary evaluations, or arbitrary charges. All activities shall follow the principle of voluntariness, shall not be mandatory, and shall not increase the burden on enterprises.
(5) Summarize conscientiously and distill experience. After the activities conclude, the provincial-level quality inspection bureaus and organic product certification demonstration zones shall promptly conduct summaries and conscientiously summarize and distill good models, good practices, and good experience from the activities. The CNCA will comprehensively summarize the national “Organic Promotion Week” activities and promote typical experience from various localities.
V. Matters Needing Attention
(1) All units are requested, in accordance with the spirit of this notice and in light of actual conditions, to make activity arrangements, specify the responsible department and contact person, fill out the “Organic Promotion Week Activity Information Survey Form,” and submit it to the CNCA before July 31.
(2) All organic certification demonstration zones are requested to properly collect and report publicity materials (including promotional videos, audio-visual and textual materials), recommend to the CNCA a list of key enterprises (bases, farmers) for reporting, and propose the best time periods for on-site filming and interviews according to local industrial and seasonal characteristics, so as to facilitate overall planning and advance contact. Materials and recommended lists reported by various localities shall be submitted before July 31. Promotional videos shall be mailed in CD format, and other materials may be submitted by mail or email.
(3) All provincial-level quality inspection bureaus are requested to submit their “Organic Promotion Week” activity plans before July 31 and promptly submit activity information.
(4) All units are welcome to put forward relevant needs, opinions, and suggestions.
Contact departments and contact persons of the CNCA:
(1) Registration Management Department: Wang Maohua, Zhang Jian
Telephone: 010-82262708, 2765
Email:wangmh@cnca.gov.cn、zhangjian@cnca.gov.cn
(2) Office: Zhang Leizhu, Wu Hongwei
Telephone: 010-82262694, 2744
Email:zhanglz@cnca.gov.cn、wuhw@cnca.gov.cn
Mailing address: Room 1811, Building B, No. 9 Madian East Road, Haidian District, Beijing
Postal code: 100088
Attachment: Organic Promotion Week Activity Information Survey Form
Certification and Accreditation Administration of the People's Republic of China
July 16, 2014Artikel berasal dariFOFCC-http://fofcc.org.cn/ms/11487/