Notice of the Certification and Accreditation Administration of the People's Republic of China on Organizing and Carrying Out the “Organic Promotion Week” Series of Activities.

To all directly affiliated entry-exit inspection and quarantine bureaus, quality and technical supervision bureaus of all provinces, autonomous regions, municipalities directly under the Central Government, and the Xinjiang Production and Construction Corps, people's governments of all organic product certification demonstration zones (counties, cities), and all relevant certification bodies and certified organizations:
In order to implement the spirit of the 18th National Congress of the Communist Party of China regarding accelerating the development of modern agriculture and vigorously promoting ecological civilization construction, fully demonstrate the implementation achievements of China's organic product certification system, popularize organic knowledge among the general public, and promote the healthy development of the organic industry, in accordance with the overall arrangements of the national “Quality Month” activities, the Certification and Accreditation Administration of the People's Republic of China has decided to organize a series of “Organic Promotion Week” activities. Relevant matters are hereby notified as follows:
I. Activity Objectives
Through organizing the series of “Organic Promotion Week” activities, relevant parties such as local government departments, certification bodies, certified organizations, and research institutes are mobilized to participate jointly, extensively publicize and popularize the concepts of organic production and lifestyle, comprehensively demonstrate the development of China's organic industry and the implementation achievements of organic product certification, build a diversified co-governance system for the certification market, promote the healthy development of China's organic industry, and support the sustainable development of agriculture and ecological civilization construction.
The series of “Organic Promotion Week” activities follows the principles of unified organization and separate implementation, extensive mobilization and participation by all parties, linkage between higher and lower levels and departmental coordination, orientation toward the grassroots and service to the industry, encouragement of innovation and emphasis on practical results, and voluntariness and win-win cooperation. Through multi-level, multi-channel, and multi-time-point activity arrangements, an overall promoting and sustained long-term linkage effect is formed.
II. Activity Focus
The publicity focus of the “Organic Promotion Week” activities is:
(1) Organic products and the concepts and basic knowledge of organic production and consumption;
(2) The connotation, role, and implementation results of organic product certification standards and rules, as well as the results of organic product certification supervision and enforcement;
(3) The overview, achievements, and prospects of China's organic industry development, and the policies and measures promoting the development of the organic industry;
(4) The construction achievements of China's organic product certification demonstration zones, the achievements, experience, and distinctive industries, outstanding enterprises, and products of various localities in creating organic product certification demonstration zones;
(5) Foreign experience in organic industry development and the achievements of international cooperation and exchange in the organic industry.
III. Activity Arrangements
In accordance with the overall arrangements for this year's national “Quality Month” activities of the General Administration, the series of “Organic Promotion Week” activities will be held intensively in the fourth week of September (September 22-26). The activities are divided into two stages: preliminary preparation and intensive arrangement. The main tasks of the preliminary preparation stage are the planning and arrangement of publicity activities, accumulation of materials, and preparation of documents, etc. The main tasks of the intensive arrangement stage are the implementation of publicity activities, exchange and interaction, and media coverage, etc. The main activity arrangements include:
(1) Publish a series of reports on organic industry development in news media. Publish a series of interviews, reports, and special programs on organic product certification in newspapers, television, websites, and other media, systematically demonstrating the achievements of the organic industry and the construction of organic certification demonstration zones.
(2) Hold the release of the China Organic Industry Development Report and the distribution of a series of books on organic product certification. Through news media and websites, release the China Organic Industry Development Report; distribute books such as the Implementation Guide for Food and Agricultural Product Certification and Questions and Answers on Organic Product Certification Knowledge in communities, supermarkets, enterprises, schools, and other places; organize online reading and other activities.
(3) Produce and display posters and publicity windows (columns) for organic product certification. Organize the distribution and posting of organic product certification posters; produce outdoor and indoor special publicity windows (column boards) for organic products in public places and office and living areas, creating a strong publicity atmosphere.
(4) Hold interactive activities for consumers to visit organic bases. Organize consumers to visit organic bases, conduct on-site visits and experience organic planting, processing, and consumption processes, distribute organic publicity materials on site, let consumers understand organic knowledge and identify organic certified products, organize media follow-up reports, and produce special programs.
(5) Hold an online interview program titled “My Organic Life.” Invite relevant experts, consumers, organic certification personnel, and organic production and sales operators to conduct interactive online interviews, explain organic knowledge and the organic certification system, and enhance mutual trust among all parties in organic products.
(6) Organize public welfare activities such as “Organic Knowledge into Communities” and “Organic Knowledge into Campuses.” Organize local two bureaus and certification bodies to hold “Organic Knowledge into Communities” public welfare activities, publicizing the concept of organic lifestyle through distributing organic certification publicity materials, expert consultation and explanation, and organic product raffles; organize organic product certification experts to go to schools (kindergartens) to explain organic product certification knowledge and publicize the concept of organic lifestyle and consumption knowledge.
(7) Broadcast organic product certification promotional videos. Broadcast organic product certification promotional videos in the media and play the videos on the Administration's website and relevant websites.
(7) Hold a ceremony to issue letters of appointment to voluntary supervisors for organic product certification. Hire public figures to serve as voluntary supervisors for organic product certification, organize voluntary supervisors to actively participate in supervision, inspection, and publicity activities, and strengthen social supervision.
(8) Launch new media platforms for organic product certification. Establish a new media platform for public information on organic products, providing a window for publicity and display for organic products and certification bodies, providing consumers with services such as querying organic product certification certificate marks, popularizing organic knowledge, and organic consumption guides, providing a platform for organic certification demonstration zones to promote local characteristic industries, enabling the public to obtain credible and authoritative information about organic products, and solving the bottleneck problem of information asymmetry.
(9) Carry out concentrated rectification of the organic product certification market. Organize local certification regulatory departments, together with relevant functional departments, to carry out concentrated organic product certification supervision and law enforcement activities, expose a number of cases of organic product certification violations of laws and regulations, respond to and handle public opinion information in a timely manner, and purify the organic product market environment.
The specific arrangements for the time, venue, organizing units, and organization methods of the above activities will be notified separately after they are determined.
IV. Work Requirements
(1) Strengthen leadership and organize carefully. The “Organic Promotion Week” activity is an important measure to promote diversified co-governance and strengthen organic product certification supervision, and an important way to enhance the effectiveness of organic product certification and promote the healthy development of the organic industry. All units must attach great importance to it, take it as a key annual task, effectively strengthen leadership, carefully organize implementation, increase work efforts, ensure necessary investment, and ensure that the activities achieve complete success and reach the expected goals.
The provincial-level quality inspection bureaus shall, in light of actual conditions, formulate activity implementation plans and organize all units within their jurisdictions to participate jointly. The lead departments responsible for creation work in each organic product certification demonstration zone shall highlight their own characteristics and advantages, actively organize organic planting and breeding, processing and packaging, and sales units to participate, give play to the demonstration and leading role of leading enterprises, and take the “Organic Promotion Week” as an opportunity to publicize local distinctive and advantageous industries and promote the development of the organic industry.
(2) Mobilize extensively and strengthen publicity. Publicity and mobilization shall be strengthened, relevant parties in the organic industry and the general public shall be extensively mobilized, and the coverage and penetration of publicity shall be expanded. Fully mobilize the enthusiasm of organic production and operation entities, and fully give play to the role of local organic industry alliances, industry associations, and specialized cooperative organizations. Actively organize news media to carry out publicity and reporting to expand social influence. Encourage local governments of organic product certification demonstration zones to organize local media to carry out special publicity. Innovate publicity channels and methods, and make full use of new media such as animation, WeChat, and client applications to enhance publicity effects. Persist in giving priority to positive publicity, convey objective, rational, and authoritative information to society, actively respond to online public opinion, promptly clarify false statements, and create a favorable public opinion atmosphere.
(3) Strengthen coordination and enhance synergy. The local two quality inspection bureaus shall proactively strengthen contact with local governments, strengthen cooperation with other functional departments, jointly organize publicity and joint law enforcement activities, and form work synergy. Information communication and resource sharing shall be strengthened, and work coordination shall be promoted through activities.
(4) Be diligent and thrifty and focus on practical results. All units shall conscientiously implement the relevant requirements of the Central Eight-Point Regulation, persist in handling affairs diligently and practicing economy, and prevent extravagance and waste. Resolutely put an end to arbitrary apportionment, arbitrary evaluations, and arbitrary charges under the name of activities. All activities shall follow the principle of voluntariness, shall not be mandatory, and shall not increase the burden on enterprises.
(5) Summarize conscientiously and extract experience. After the activities conclude, the provincial-level two quality inspection bureaus and organic product certification demonstration zones shall promptly conduct summaries and conscientiously summarize and extract good models, good practices, and good experience from the activities. The Certification and Accreditation Administration will comprehensively summarize the national “Organic Promotion Week” activities and promote typical experience from various localities.
V. Matters Needing Attention
(1) All units are requested, in accordance with the spirit of this notice and in light of actual conditions, to make activity arrangements, specify the responsible department and contact person, fill out the “Organic Promotion Week Activity Information Survey Form,” and submit it to the Certification and Accreditation Administration before July 31.
(2) All organic certification demonstration zones are requested to do a good job in collecting and reporting publicity materials (including promotional videos, audio-visual and textual materials), recommend to the Certification and Accreditation Administration a list of key enterprises (bases, farmers) for reporting, and propose the best time periods for on-site filming and interviews according to local industrial and seasonal characteristics, so as to facilitate overall arrangement and advance contact. Materials and recommendation lists reported by various localities shall be submitted before July 31. Promotional videos shall be mailed in CD format, and other materials may be submitted by mail or email.
(3) The provincial-level two quality inspection bureaus are requested to submit the “Organic Promotion Week” activity plan before July 31 and promptly submit activity information.
(4) All units are welcome to put forward relevant needs, opinions, and suggestions.
Contact departments and contact persons of the Certification and Accreditation Administration:
(1) Registration Management Department: Wang Maohua, Zhang Jian
Telephone: 010-82262708, 2765
Email:wangmh@cnca.gov.cn、zhangjian@cnca.gov.cn
(2) Office: Zhang Leizhu, Wu Hongwei
Telephone: 010-82262694, 2744
Email:zhanglz@cnca.gov.cn、wuhw@cnca.gov.cn
Mailing address: Room 1811, Building B, No. 9 Madian East Road, Haidian District, Beijing
Postal code: 100088
Attachment: Organic Promotion Week Activity Information Survey Form
Certification and Accreditation Administration of the People's Republic of China
July 16, 2014บทความมาจากFOFCC-http://fofcc.org.cn/th/11487/