On May 14, 2010, the unveiling ceremony for the “Walmart Direct Procurement Base” was held in Jiewen Town, Haicheng City. The Jiulongchuan Edible Fungi Planting Professional Cooperative became Walmart's first edible fungi farmer-supermarket direct sourcing base in Northeast China. The unveiling ceremony received great attention from the governments of Anshan City and Haicheng City at both levels, with principal leaders and responsible comrades from relevant departments all present and delivering important speeches, offering encouragement and support for this “farmer-supermarket” direct sourcing model. FOFCC was also invited to send staff to attend the unveiling ceremony and read out the organic certification certificate. The unveiling ceremony also attracted journalists from many well-known media outlets, including CCTV, LNTV, and Liaoning Daily, to conduct interviews. This was another successful example of “farmer-supermarket” direct sourcing for a FOFCC-certified enterprise, following the Jianping Zhuluke Organic Farm and Haicheng Sanxing Ecological Agriculture Co., Ltd., and yet another successful practice by FOFCC in supporting the industrialization of organic agriculture and bringing organic agricultural products to the market.บทความมาจากFOFCC-http://fofcc.org.cn/th/11235/
Walmart entered China in 1996. After thirteen years of development, it has opened more than 200 large chain supermarkets in over 90 cities across more than 30 provinces nationwide. As of the end of 2009, Walmart had established 28 “farmer-supermarket direct sourcing” bases in 14 provinces and municipalities across China, covering an area of 300,000 mu and engaging 283,000 farmers in the project. “By 2011, Walmart will attract 1 million Chinese farmers to participate in the ‘farmer-supermarket direct sourcing” project."บทความมาจากFOFCC-http://fofcc.org.cn/th/11235/
After the on-site unveiling ceremony concluded, Mr. Huang Zhiping, Senior Procurement Director of Walmart China, stated: “At a time when food safety is increasingly valued, vigorously developing organic food is highly consistent with Walmart's commitment to being an environmentally responsible retailer.” He expressed the hope to further cooperate with FOFCC, seek outstanding organic agricultural product bases for cooperation, and together with leaders from Anshan and Haicheng City and responsible comrades from relevant departments, visited the Wangjiabu Nanguo Pear Base certified by FOFCC. This base is also expected to sign a contract with Walmart Group in the autumn of 2010.บทความมาจากFOFCC-http://fofcc.org.cn/th/11235/
Through “farmer-supermarket direct sourcing,” supermarkets directly purchase organic products from farmers, reducing intermediate links, which can greatly lower supermarket procurement costs and pass benefits on to farmers,truly achieving “high quality at high price” for organic products.This not only resolves the long-standing problems of organic products being “difficult to sell” and “low in price,”but also makes farmers realize that they must survive by quality and develop by quantity, encouraging farmers to boldly develop the organic industry and make it intensive and large-scale.บทความมาจากFOFCC-http://fofcc.org.cn/th/11235/
FOFCC will adhere to the principles of customer first and service first, continue to actively build supply and demand platforms for certified organic products, and contribute to promoting the healthy development of the organic industry.บทความมาจากFOFCC-http://fofcc.org.cn/th/11235/